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Why would Google Rich Snippets work for one site author but not another?

I'm facing one problem here. I made rich snippets - microdata for the website but google ignores all of them. Here is how it looks like in testing tool . It doesn't detect any errors. I've read that google ignores the microdata in hidden fields. Unfortunately this is partially the case since I use jquery to interact with the contect, but nevertheless it is not hidden everywhere and I believe that google should recognize at least the microdata visible to the user permanently. Am I missing something here? It is now about 3 weeks since I updated website with rich snippets.